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Whatinvestment.co.uk is a niche investment site designed for the active and regular investor who holds a portfolio of different investments.

The site presents a wealth of information for private investors and high-net-worth individuals delivering daily recommendations, guides, research, city news, in-depth features, forums, blogs and much more.
 

Reader profile

The overwhelming majority of site users are male (80 per cent) and three-quarters of them are married, with a typical age of between 35 and 65. Over half (66 per cent) own their home outright, having completed all mortgage payments.

Our readers' survey in September 2012 also found that:

  • the average value of their portfolio is £242,548
  • 91 per cent have an ISA
  • 81 per cent own a unit trust
  • 79 per cent hold stocks and shares
  • 51 per cent use investment trusts

If you're interested in reaching this audience, please contact Les Lubwama on +44 (0)20 7250 7033 or email him by clicking here to discuss the range of advertising opportunities available, along with rates and creative specifications.

Or click here to find out more about advertising in What Investment magazine.