Whatinvestment.co.uk is a niche investment site designed for the active and regular investor who holds a portfolio of different investments.
The site presents a wealth of information for private investors and high-net-worth individuals delivering daily recommendations, guides, research, city news, in-depth features, forums, blogs and much more.
The overwhelming majority of site users are male (80 per cent) and three-quarters of them are married, with a typical age of between 35 and 65. Over half (66 per cent) own their home outright, having completed all mortgage payments.
Our readers' survey in September 2012 also found that:
- the average value of their portfolio is £242,548
- 91 per cent have an ISA
- 81 per cent own a unit trust
- 79 per cent hold stocks and shares
- 51 per cent use investment trusts
If you're interested in reaching this audience, please contact Gordon Sockett on +44 (0)20 7250 7033 or email him by clicking here to discuss the range of advertising opportunities available, along with rates and creative specifications.