Wealth management firm Citi Quilter has announced the launch of a discretionary absolute return strategy in the wake of the credit crunch.

The new approach has been launched to meet growing demand for accessible investments that aim to generate returns, regardless of market conditions.

Citi Quilter’s Absolute Focus Strategy is the first within the firm’s discretionary Managed Portfolio Service (MPS) to utilise alternative investments. The MPS is open to investors with at least £25,000 to invest.

Charles Hepworth, head of MPS at Citi Quilter, says, ‘Demand for discretionary investment management remains strong among investors who prefer to hand over the day-to-day investment decision-making to professional investment managers. Our discretionary Managed Portfolio Service is used by investors in a wide range of situations, from building up SIPP portfolios to taking an income.

‘We have launched the new discretionary Absolute Focus Strategy to meet the understandably growing demand from investors seeking strategies that can work well regardless of market conditions. Investors are telling us that, in today’s economic climate, wealth preservation is just as important to them as generating returns, and absolute return strategies have the potential to offer both.’

For more information, visit www.quilter.co.uk