Hiver is offering 8.0 pct equity to accelerate the growth of the business through investment in a second retail site. This new annual marketing campaign includes the funding of new community based beehives and planting days, it said, involving its sales and marketing team – who are keen to educate potential investors about the beers and the bees crowdfunding offer.
Founder, Hannah Rhodes and her team launched the business in 2013 and currently have turnover approaching £500,000 – growing almost 100pct in the last year, Hivers said.
In addition, the brand is now stocked in over 1,000 outlets across the UK.
Commenting on the crowdfunding campaign on the Crowdcube platform, Hannah Rhodes said: “We’ve accomplished so much in such a short time. If you had asked me four years ago, I would never have imagined we would be stocked in over 1,000 sites across the UK, exporting to international buyers and now looking to open a new retail site… “.
Hiver’s crowdfunding campaign opens on 12th September 2017.
Hiver Beers Ltd’s range of beers uses honey in the fermentation process, (rather than as a sweetener at the end). The range comprises Hiver The Honey Beer, a 4.5 pct ABV Blonde Beer; Hiver The Honey Ale, a 4.5pct ABV Brown Ale and Hiver The Honey IPA, a 4.9 pct ABV IPA.
In 2016, Hiver launched Hiver, The Experience – a two hour, hands-on, beekeeping and beer-tasting session, which is currently hosted in London. During he event budding bee and beer lovers can get up close to the bees and find out more about their fascinating lives and the valuable ecological role they play.
This is followed by a tutored beer and food matching session, where the full Hiver range can be sampled, the company said.
This year the company has taken 2,500 bookings and said it is nearing capacity; funds raised will, in part, contribute to securing a flagship retail and experience site to meet the growing demand, it added.
Rhodes said: “Since our launch we have demonstrated the success and potential of both the Hiver brand and our unique experience and investing in the company now will give us the resource to maximise current sales opportunities. This will extend our reach and brand awareness, to make the most of growing distribution and really take Hiver to the next level.
She added: “Crucially, as we grow the business in building a truly authentic premium honey beer brand, we are committed to supporting the British Beekeeping community, including funding planting days to support 100 community-based hives planned for Hiver stockists.”
Amongst Hiver’s famous fans is Tom Kerridge, Chef Patron of the critically acclaimed Hand & Flowers in Marlow. He was partly responsible for naming Hannah Ocado’s Britain’s Next Top Supplier in 2014, and reportedly uses the beer in his recipe for beer braised ham and star anise.