The Magazine

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Welcome to What Investment Magazine

What Investment is the premier magazine in the UK for private investors, exploring opportunities across the market, seeking out the best funds, shares and ideas. We also look at the latest trends in wealth management and tax planning to give our readers a unique perspective in a fast moving world.

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About What Investment Magazine

Established in 1982, What Investment helps private investors make better decisions to grow and secure their wealth.

What Investment is the essential monthly consumer finance magazine, with in-depth news and feature coverage of all today’s and tomorrow’s investment issues.

The magazine’s typical reader is an educated investor, aged 60.5, who holds an extensive portfolio of investment products.

The majority (85 per cent) of What Investment’s readers are men, 48 per cent are retired, and 58 per cent own their house outright.

Having paid off the mortgage and no longer supporting children, our typical reader has a substantial amount of unencumbered income to invest.

The average portfolio size (based on the latest survey) is £342,760.

In addition to the monthly magazine, the website provides daily news and easy-to-read guides on all aspects of investing, from stockpicking to cash ISAs, property funds to alternative investments.

If you’re interested in reaching this audience, various advertising opportunities are available.

To discuss them, or for a copy of our latest media pack or features list, please contact Matthew Ridley on +44 (0)20 7250 7033 or email him by clicking here.

Alternatively, you can find out more about our online readership.